Sales Dashboard

Car2You is an automotive marketplace that provides consumers with transparent pricing information and access to both new and used cars from certified dealers.

Problem Statement: The marketing team plans to launch new campaigns and is requesting an analysis to determine the best markets to target.

To better support marketing strategies and enhance user engagement, it is essential to gain insights into user demographics, preferences, and behavior patterns on the platform.
The goal is to analyze data to uncover key marketing insights, including demographic trends among leads, preferences for vehicle classifications and ages, and brand-specific visit patterns. By understanding these factors, the company can refine its marketing strategies, target audiences more effectively, and improve overall user satisfaction and engagement with the platform.

Skills: PostgreSQL, pgAdmin and Excel

DataSource:https://drive.google.com/file/d/1BHOv84aGjkZ0oNJjFKJXWNdrXdz7hTZu